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We invest time gathering, analyzing, and interpreting data. But the factual channel also includes information such as assertions, axioms, and assumptions. All these bits of information inform our logical processes, which then become one third of the three channel process that becomes our “movie-in-the-brain.”

This short tutorial concerns four important ideas about communicating facts, as well as some video examples and other sites I recommend. Remember, you could have the absolutely best facts in the world, but if you can’t communicate them well, no one will hear.





Peter Donnelly Leads Oxford’s
Mathematical Genetics Group and basically applies advanced mathematics to biological dynamics. In the following video he uses three illustrations to demonstrate how even smart mathematicians can get the maths wrong by relying too much on intuitive processes.

He will also either confirm or revoke your view on how well mathematicians use humor to engage an audience. His explanations, however, demonstrate a little of what I suggest in the tutorial above about presented evidence with energy and emotion.








Hans Rosling is a master at time series animation. Below is his TED conference talk, but you can find another demonstration of his methods
here.

For his answers to the questions “can statistics change others’ minds?’ and “what is the status of statistical education” go
here.















Rachel Pike studies atmospheric sciences at
Cambridge. In this short video notice how she weaves a great number of facts with images to create a story about her research on isoprene.





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